Behind the Scenes

This week is all hands on deck at our office in Burlington, VT. We set up a photo studio in our warehouse, painted cinder block walls, draped backgrounds, collected props and created mini environments of beauty to showcase new table linens, scarves and clothing for our website.
Many eyes, and hands were involved - there was the designer's eye [this is my vision], the graphic artist's eye [this is what I see on the screen], the buyer's eye [can the customer understand the product?], the perfectionist's eye [there's a wrinkle in the napkin], and the photographer's eye [this is what the camera sees!]
So many details, so much focus and such excitement and laughter made a great creative day.
My favorite part was when I was being photographed sitting at a table, and four people were dancing to YMCA behind me to make me laugh - it worked!

April

Be Beautiful, Feel Beautiful, Live Beautiful

Fall Starts This Week!

Even though we are still having warm summer days, I know fall is on its way. I can tell by the subtle changes in the afternoon sun. There is something in the way the light is subtly different, and you can feel darkness of evening creeping up just a little earlier at the end of each day.

     Fall officially starts this week for us here at April Cornell. In fact, it begins on Thursday the 20th when the whole site switches over to fall. Here is a preview from our fall photo shoot, featuring the debut of the winners of the Face of April Cornell contest. We'll be introducing you to these delightful women in the coming weeks.

     We have many new designs in wonderful mauves, lavenders, rusts and roses. As always there are colorful patterns to mix and match, and our usual eye for detail with embroidery, pin tucks and special button details. The summer sale is over in less than three days, so hurry on by the site for some great deals. But don't wait long because fall is almost here!